🧩 ‘They didn’t buy, but they recommended us’ – Jarek’s story of building trust.
🟢 Background: Jarek had been in talks with a customer for six months. In the end, they decided not to go ahead.
🟡 Plot twist: Thanks to the CRM system, Jarek had a complete record of all their correspondence and details of the processes involved. Two months later, he received a phone call from a friend of the customer with a recommendation.
🔴 Conclusion: The system can help organise facts, but it’s how you treat people that stays in their memory.
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